Reshaping the web for AI agents and LLMs
The web we built—a tangle of HTML, JavaScript, CSS, APIs, and SEO quirks—has always been messy. But with AI agents and real-time apps now consuming the web as data, that mess becomes a liability. Firecrawl is one of the new tools reshaping how apps see and ingest web content, turning web pages into structured JSON, markdown, screenshots—everything you need for your agents to behave intelligently.
In this episode, F5's Lori MacVittie, Joel Moses, and returning guest Aubrey King dig into how Firecrawl works and why it’s emblematic of a deeper shift: the web is no longer just for browsers. It’s now an ingestion surface, a layer to be crawled, parsed, cleaned, and trusted (or not) by your AI stacks. That means how your app presents itself—not just in UI, but in metadata, APIs, link structure, content semantics—matters more than ever.
Creators and Guests
Host
Joel Moses
Distinguished Engineer and VP, Strategic Engineer at F5, Joel has over 30 years of industry experience in cybersecurity and networking fields. He holds several US patents related to encryption technique.
Host
Lori MacVittie
Distinguished Engineer and Chief Evangelist at F5, Lori has more than 25 years of industry experience spanning application development, IT architecture, and network and systems' operation. She co-authored the CADD profile for ANSI NCITS 320-1998 and is a prolific author with books spanning security, cloud, and enterprise architecture.
Guest
Aubrey King
Community Evangelist with F5's DevCentral, Aubrey is experienced in internal/external network, application and systems engineering.
Producer
Tabitha R.R. Powell
Technical Thought Leadership Evangelist producing content that makes complex ideas clear and engaging.
